My name is Xolisa.
I am an independent emcee, producer, song writer, recording engineer and mixing engineer based in Toronto, ON.
This is the story of how The Xove became the music house that it has become, and is still becoming:
6 years ago, when I decided I was going to invest my everything to rapping and creating my own music, I asked my father if I could turn his office into a recording studio.
Naturally, he said yes.I was working as a child and youth worker at the time and after quitting to pursue my music, I took my last pay cheque from my employer and invested it into buying studio speakers and an interface.
What I also bought was a small piece of canvas board from the dollar store. On it I wrote the words, "Music will be made in this house..." in black marker and stuck the board on the door of my new studio.
Since that day, my home has been the domain in which all of my albums have been written, produced and recorded out of.
Since that day, my home has been my domain for creating the music that has been the foundation of my career.
Since that day, my home has been a place for my team and I to brainstorm, reflect, politic and come up with ideas.
It was in the later years of creating, that I randomly told my team one day - "Guys! From now on, my house is called The Xove!"
As my career continued to grow and expand and as other artists began hiring me to produce and record music for them - I quickly began to realize the need to separate my business from my living space because I was so particular in who I allowed in my home and having other artists record in my bedroom was just no longer cutting it for me.The Xove as its own place of being and existence was birthed out of needing to create a work space that was separate from my home, in which I could nurture and develop my own music career.I needed a space that was separate from my home to write my music, produce my music, record my music, mix my music and hold business meetings because as my music career grew - my need for space grew as well.
I began looking into shared rental options or purchasing studio time from other larger studios - but nothing felt right with those options. If the rates were great, the vibes were off. If the vibes were bless, the rates were too expensive and the people were shady.
In October of 2016, I went on a hunt to find the perfect commercial space that would allow me to work and create out of. The only issue was that with all of the landlords I met, the mere mention of "music" sent them running for the hills! It was during this process of finding a space that it dawned on me just how difficult it must be for other music artists and musicians to find space just the same - space that was affordable, welcoming, safe, inspiring and accessible, that would allow them to create and work out of - without leaving them broke! It was during this process of finding a space for myself, that I decided that whatever space I ended up finding - I would open it up to the artists of this city to use as well.
The love and energy I've poured into The Xove comes from being an artist first and foremost and knowing what I myself need and appreciate in a creative work space. That's the beauty of it. I don't need to assume what customers would want out of a music studio - because I AM the customer at the end of the day. I am that artist that still needs a space to record, write, rehearse, hold meetings and perform out of. My closest friends are the singers, rappers, musicians and song writers that are continuously on the search for space to do just the same out of. That's why I love what The Xove has become - because it provides an actual need for myself and those around me who choose to live, nurture and invest into their music day in and day out.
The Xove began in a tiny office in my fathers house.The Xove began in the comfort of my living room and bedroom.The Xove expanded into a 100 sq ft unit located in Toronto's west end.And Now?
The Xove is located in a 1,400 sq ft privately owned facility with separate rooms dedicated to 5 main areas of focus that any independent music artist or musician would need to nurture their own music careers in.
I give thanks.